APB Forestry
Logo / Branding / Identity
Challenge
I was asked to create the identity for the small business APB Forestry to reflect their contemporary approach to the industry. The design needed to work in multiple forms and be consistent across these.
Solution
A key part of designing this identity was that it had to be flexible and work on both clothing, web and business cards. I found the best way to do that was to keep to simple forms and bold lines. This allows it to be embroidered onto clothing easily and retain the sharp angles. The colours were chosen to allow full legibility when used on fluorescent orange clothing as required within the company roles.
I worked very closely with APB Forestry to fully understand the kind of work they do and how best to appeal to their client base. The most important thing to APB Forestry was that they stand out as having a new and modern approach to the field as a newly formed company competing against more established companies.
