Architectural Identities

Identity / Branding / Wayfinding

Challenge

Create an identity for a conceptual performance space and consider the influence of the architecture of the Crossrail Place Roof Garden location.

Solution

I chose to focus on the geometric roof of the location as a main feature of the design and I took inspiration from traditional theatre stages and stage lighting to create the effect of light and shadow within the event logo. The colour palette was inspired by the effect of similar lighting on the plants within the location.